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Image by Dan Dennis

CASE STUDY: Ford 

Ford is a globally renowned American automaker that has played a pivotal role in shaping the automotive industry since its founding by Henry Ford in 1903. As one of the "Big Three" automakers in the United States, Ford is recognized for its iconic vehicles, including the Ford Mustang and Ford F-Series trucks, and has a rich history of innovation, marked by the introduction of assembly line production techniques. Today, Ford continues to be a symbol of American automotive excellence, blending tradition with a commitment to advancing sustainable mobility solutions and cutting-edge technology.

Role

Lead CX and UX strategist & designer: Roadmap, 
Analysis and Strategy

Client

Ford

Experience

Building a maturity strategy

Image by Caleb White

THE APPROACH

  • Engaged stakeholders to understand key objectives.

  • Conducted a comprehensive competitive analysis to identify market trends.

  • Created detailed developer personas to tailor the strategy.

  • Conducted interviews with developers for valuable insights.

  • Developed current and future state service blueprints for strategic planning.

STRATEGY

The cohesive strategy involved incentivizing developers, introducing premium features, and fostering strategic partnerships to enhance the marketplace's value proposition. Additionally, a phased approach was designed to ensure sustainable growth.  (please ask more in our interview process on details)

ALIGNMENT FOR SUCCESS

By aligning stakeholders with a shared vision, the strategy aimed to position Ford as a leader in automotive technology innovation, paving the way for long-term success.

ROADMAP

  • Year 1: Launch premium features and enhance developer engagement.

  • Year 2: Introduce a subscription model and forge strategic partnerships.

FURTHER INFORMATION

Please feel free to discuss full scope in interview.  Thank you!

PROJECT OVERVIEW

In response to the evolving landscape of automotive technology, Ford embarked on a strategic initiative to maximize the potential of its developer marketplace by crafting a roadmap to monetization.

THE CHALLENGE

Ford faced obstacles in capitalizing on its developer marketplace, struggling to convert the vibrant community of developers into a sustainable source of revenue.

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